small business – Page 11 – Small Business Smart Marketing

10 Ways to Kill Your Social Media

10/06/201202/27/2018marketing, non-profit, small businessboomers, business, customer loyalty, entrepreneur, Facebook, LinkedIn, Marketing, Sales, Small business, Social Media, time management, twitter

Small Businesses, and Non-profits, too, especially in the early stages, often plunge into marketing fast and furious only to give up almost as quickly. I hear it all the time when someone learns I make Read More

What’s a Facebook personal page vs wall vs home vs business page vs…!

09/18/2012management, marketing, non-profit, small businessboomers, Brand, business, Facebook, Home page, Personal web page, Social Media, Social network

My brother is a natural for social media. He is also the perfect example for a lot of clients I get. He is 61, a passionate entrepreneur, highly intelligent, a thinker, a big time doer…. Read More

NPOs – Take social media seriously and donors will, too!

08/26/2012leadership, management, non-profit, small businessbusiness, Communications, connection, Education and Training, Facebook, LinkedIn, Marketing, media presence, Non-Profit, Social Media, Social network, success, time management, twitter

“You know how to do social media? Great! It’s all yours!” This happens a lot. The majority of the Non-profit board is either …

Social Media Marketing is Not Traditional Marketing

08/06/2012Blog, management, marketing, small business, Social Mediaboomers, business, customer loyalty, Facebook, Marketing, Small business, small business owner, Social Media, Social network, social relationship, success, twitter

A friend of mine, a Small Business Owner, helps customers with foot pain through healthy, supportive shoes, arch supports, and other remedies. He told me had given social media a try and it didn’t work because “who wants to have an affinity with someone who reminds them of foot pain?” Of course, his point is who would want to be constantly reminded of a negative condition? While I agree no one would, it is a moot point in respect to Social Media.

YOU may be social media savvy, but are your customers? Find out where they live online…

08/05/2012marketing, non-profit, small businessboomers, business, connection, customer loyalty, entrepreneur, Facebook, flip phone, flip phones, LinkedIn, Marketing, phone users, Sales, Small business, Social Media, spontaneity, success, tablet technology, technology, twitter

YOU may be tech and social media savvy and enjoying all the benefits of SmartPhone and Tablet technology, but are your customers? It is apparent that MANY people still have not yet transitioned. Example: I Read More

Can I repurpose media ads for Social Media marketing?

08/01/201212/01/2015marketing, non-profit, small businessboomers, business, Communications, connection, entrepreneur, Facebook, LinkedIn, Marketing, Small business, Social Media, Social network, success

“But I was running an ad on Facebook just like the one I run in the newspaper and it didn’t work!” Let me explain why it didn’t work…