marketing

Why SMBs Should Consider a Marketing Consultant

Why SMBs Should Consider a Marketing Consultant

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

The Win-Win of Social Media Through Unexpected Uses. Pt. 2 Hidden Genius of QR Codes

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, …

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.

IMAGE_SMB Smart Marketing Thanksgiving

On Thanksgiving: I’m Thankful for Modern Technology

It has been an amazing journey of personal and business growth for me these last few years.

I remember in 3rd grade (a million years ago!), reading a short story of the future by Isaac Asimov – unfortunately I can’t remember the title – in which there were children sitting at the kitchen table in front of a computer monitor taking school lessons.

I remember so clearly looking at that picture and thinking I hope I live long enough to see that come to be. You have to realize that at that time IBM’s computers filled entire rooms, there were no cell phones, no answering machines, no video games, color TV was just emerging, and central air conditioning was a modern convenience, so the concept of the story seemed so, so far away….

Imho – What is the #1 reason for business failure among small business owners?

I ran across this question by www.linkedin.com/in/davetteharvey in LinkedIn Answers “Although there has been an increase in support services for entrepreneurs and small business owners, the percentage of business failures in America is still pretty Read More