4 Reasons for Networking Locally
What is the benefit of networking for your small business? Well, if you aren’t networking, you can’t know, can you? I was stubborn. I tried several networking groups, but none struck a cord with me Read More
Small Business Stories – An Introduction
Small businesses begin with stories. Small Businesses root in an idea, an inspiration, an event, a need – which leads to a story. This post is an introduction to a new direction of blog posting I’m Read More
3 Small Business Social Media Best Practices
It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request a review when I mention Read More
SPOTUS – the Retail World Was Ahead of the Ruling
You may not know or care that my career began in retail. In light of this historic Supreme Court Decision for LGBT civil rights, I couldn’t help but recollect all the LGBT people I had the pleasure Read More
“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential
When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:
“But, my staff doesn’t DO Social Media.”
First of all, statistics tell us that’s not true.
Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …
SMBs: An Unhappy Staff Will Kill Your Marketing Efforts
Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…