Author: Hania Sudymont Whitfield

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.

Imho – What is the #1 reason for business failure among small business owners?

I ran across this question by www.linkedin.com/in/davetteharvey in LinkedIn Answers “Although there has been an increase in support services for entrepreneurs and small business owners, the percentage of business failures in America is still pretty Read More

Social Media Marketing is Not Traditional Marketing

A friend of mine, a Small Business Owner, helps customers with foot pain through healthy, supportive shoes, arch supports, and other remedies. He told me had given social media a try and it didn’t work because “who wants to have an affinity with someone who reminds them of foot pain?” Of course, his point is who would want to be constantly reminded of a negative condition? While I agree no one would, it is a moot point in respect to Social Media.