Why income profiling kills sales
There’s usually always more to a customer than meets the eye. Profiling can kill your business if you aren’t careful. Read how you can be sorely mistaken in your judgements of customers.
Warning! Sidewalk sales can kill customer relationship building
Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!
Instead of lowering prices, add value
Considering discounting to attract more customers? Consider doing the opposite for the ultimate benefit to your customers.
You Can’t Sell Perfume in an Ugly Bottle
Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?
How to use social media to protect your customer service reputation
Even if you are technophobic, you must at least monitor social media avenues like twitter and facebook for comments customers may make about your business practices. Read this article to learn some easy first steps for monitoring social media.
Customer service “is the new Black” in Retail
Customer Service is the new black! Remember when we never got out of our cars at the gas station? Brick and mortar retailers – take note. Customers want to go back in time.