Instead of lowering prices, add value
Considering discounting to attract more customers? Consider doing the opposite for the ultimate benefit to your customers.
You Can’t Sell Perfume in an Ugly Bottle
Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?
How to use social media to protect your customer service reputation
Even if you are technophobic, you must at least monitor social media avenues like twitter and facebook for comments customers may make about your business practices. Read this article to learn some easy first steps for monitoring social media.
Vacations are Vital Toward Productivity
Modern technology all too often robs us of allowing our minds to wander free. As much as we understand the value of…
Hearing what isn’t said « Leadership Freak
I talk all the time about listening to what the customer is saying vs not saying. Click on the link above for a blog post worth reading that discusses the…
“Family” Dysfunction at Work can be Healthy for Small Business!
How natural and real and a lesson for all of us. Maybe that’s a vital factor in small business success – making your…