Big Game

You Can’t Sell Perfume in an Ugly Bottle

03/30/2011marketingAroma compound, Big Game, Bunion, Communications, entrepreneur, focus, Foot, fragrance, Hallux, Health, Masculinity, note, Odor, Pain, Pain management, Perfume, retail, Scarlett O'Hara, Shoe, Shopping, Small business, Tim Allen, Valentine Day

Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?