Can a Dress Code Enhance Sales?
Who cares what they wear if they can sell??? You might think it really doesn’t matter what your staff wears as long as they can sell, but dress code can really have the potential to make or break a sale.
Shoppers aren’t dishonoring the real meaning of Memorial Day, they just have no choice.
Let’s honor our fallen veterans and leave the shopping guilt and shame behind. American employers don’t give shoppers much choice with the shortest vacations in the western world.
Dancing with the customers
If you’ve ever watched Dancing with the Stars, you know that both dancers can’t lead at the same time! Read why this is the most important concept in sales as well.
Warning! Sidewalk sales can kill customer relationship building
Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!
You Can’t Sell Perfume in an Ugly Bottle
Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?
3 ways to DEmotivate your staff
Most managers and business owners are not aware of the high replacement cost of their employees. Learn what motivates your staff for increased loyalty.