YOU may be tech and social media savvy and enjoying all the benefits of SmartPhone and Tablet technology, but are your customers?
It is apparent that MANY people still have not yet transitioned.
Example: I was at the Hair Salon the other day and pulled out my SmartPhone to check my email and social media while waiting. The receptionist is 32. He puts his flip phone on the counter and says, “This is all I need. And I REFUSE to be on Facebook.”
Should I have answered that challenge?
I did not. I’ve learned that trying to explain social media to people who still carry flip phones is not easy. You probably have experienced this with your friends and colleagues who have flip phones. Since most flip phones have a really small screen so even if there is an option for a data plan, there’s no point in having internet access. Therefore, flip phone users don’t understand the popularity of social media because they haven’t experienced the breadth and capabilities of it. It’s a bit like trying to appreciate other cultures when you have never traveled outside of your home state.
Since social media is all about spontaneity…
- Most Flip Phone owners don’t have internet access and can’t spontaneously tweet or post.
- They can’t snap a picture of what’s happening in front of them and share it.
- They can’t comment on the latest headline because they haven’t seen it.
- SMB owners… they aren’t going to see your latest tweet about what’s happening in your store, your latest special or contest, nothing.
- Non-Profs… they aren’t going to know what’s happening with their donated dollars when you post your latest achievements.
The same goes for Desktops vs Tablets. If you have to go sit at a desktop for every interaction, you are less likely to participate in or experience social media.
BUT Don’t ASSUME anything!
So back to understanding your customer. When it comes to using social media, learn more about your customers.
- ASK THEM if they are on Facebook.
- Don’t assume that if they are young, they are automatically participating in social media.
- Don’t assume that if they are old, they are not on social media.
ASK, ASK, ASK!
In fact, in my Metro Atlanta area, I am finding that the 35-70 group seems to be the peak crowd of technology addicts. I know that’s really broad, but you have to consider that in a busy metropolitan sprawl, the traffic is so bad that staying in personal touch with anyone is prohibitive. So we live with our SmartPhones to stay in touch – probably better in touch now than ever before! So the young execs, families, boomer execs, and active seniors are all over the benefits of SmartPhones.
But if you’re demographic doesn’t yet see the need for this modern technology, you need to know how to reach out to them. How do you know unless you ask?
If they aren’t using social media, they at least have an email address, so email marketing can cover all demographics. But don’t assume that if they have an email, they are/aren’t also active on Social Media.
If you have an email sign up sheet, add some columns for people to check a box to say if they are active on Facebook, Twitter, Foursquare, LinkedIn, etc… WHERE do they live online? Then you can better use the RIGHT social media avenues to cultivate your customer relationships.
ANOTHER BIG TIP
But that also doesn’t mean you shouldn’t use social media if you’re EXISTING customers aren’t using it. DON’T YOU WANT NEW CUSTOMERS, TOO? What better way to find them than social media…?!
How Small Business are using Social Media Infographic: