To Tweet or Not to Tweet? Is that still the Question?
If you are still hesitant to utilize Social Media to grow your small business, consider social media your avenue to the circle of prospects who either have never heard of you or assumed you were just like every other small business in your niche. Now consider that social media is ubiquitous and a resource for users to determine where they want to do business. You can’t afford to be absent on social media, it’s more important than ever. Being on Social Media validates your small business. Being active on social media elevates your visibility and influence.
Why you should take social media more seriously:
1. You Need more Website Traffic
Social Media can be an effective marketing channel to drive more potential customers to your website. Push your community of followers to your site and target new potential customers via posts with links to your blog, your about page, FAQ page, product pages, calendar, etc. can drive more website visits.
NOTE: Just remember the 80/20 rule – only 20% of your posts should be promotional or you will lose followers.
2. You Need More Leads
Follow and engage with those who have expressed interest in your products or services through your search and engagement.
3. You Want to Stand Out Among the Competition
Social Media is your chance to shine. Want a quick way to learn how to stand out among your competition? Look for them on social media.Notice how few have complete and active profiles. Even an average presence of your SMB can often be better than your competitions’ presence on social media platforms.
4. You’re at a Loss for Content for Posting or Blogging
Check social media for trending topics and ideas for what people are interested in talking about. Industry specific news and articles are all over social media – especially LinkedIn. Again, search is your best friend.
5. You need to network with other vendors or business partners
Nothing beats LinkedIn discussion groups to become known for your expertise and to generate connections. Don’t rule out Tweetchats, or Facebook Groups as sources for sharing your expertise as well.
Get started with the above and you’ll learn more about the benefits through use. Now!