Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.
Why hire a consultant?
You hire a consultant because they customize their services to your needs. They should have specialized experience and know-how of what you require to succeed. Moreover, a consultant is not an employee – no overhead, no insurance, no commitment to keep them, easy to hire and fire, and many more benefits of a non-employee status. You have total control.
However, you as a business owner typically don’t know what you don’t know outside of your areas of expertise, so package pricing is really of little to no use to you. Some work on a sliding scale based on the size of the job, length of time, customized preparation involved, and so on.
Every small business is different in their marketing needs, and every small business is at a different stage and level of marketing. There are thousands of self-help websites, books, tools, and more out there – and many of them free. But, it’s not just knowledge of using the tools you need, but the strategies and applications that fit your particular business that are far more important for implementation.
Food for thought:
The overall impact of a consultant is that clients have access to deeper levels of expertise than would be feasible for them to retain in-house, and may purchase only as much service from the outside consultant as desired.
You have total control. That’s the beauty of hiring a consultant. You need not employ another person to get a specific job done. You can retain a consultant for as long as you like or as an as-needed go-to resource for your business.
It’s a win-win for both client and consultant.