My brother is a natural for social media. He is also the perfect example for a lot of clients I get. He is 61, a passionate entrepreneur, highly intelligent, a thinker, a big time doer…. BUT the tools of social media have him confused. I don’t blame him.
I often get questions about different functions of social media platforms that SHOULD be intuitive, but, of course, aren’t …unfortunately. It doesn’t take brains or common sense to figure out some of the quirks and odd functions of some of social media’s platforms. It takes mostly trial and error. But that takes time, which is a luxury many entrepreneurs neither have the time nor patience for.
I don’t freakin’ blame them.
It’s ridiculous to create a platform that often works counter to common sense. Especially since they are trying to monetize them. If you want customers for your product, make it easy! Duh!
My husband just brought up how he has the fear of not knowing where his posts are seen. Great point! You can post in different ways to reveal the content sort of where you choose. But that requires knowing how to create privacy controls. So until you are ready for that lesson, make sure everything you post is safe to go to ANYONE.
Well, as usual, I digress.
So, my brother’s question today was why is there a wall and a personal page? Well, actually… There is more to it than that.
Personal profile wall (or timeline page)
This is the very first page you create. It becomes your personal “wall” now called your Timeline.
In my mind, and probably the majority of the population’s mind, I think of it as my “home” page, but it’s not. It’s called a “wall.” So the best advice I can give you here is don’t equate your Facebook page and assorted functions with that of your website pages. There are virtually no similarities.
You post a “status update” on your “wall” usually, because when you log in, you land first on your “wall.”
What is a status update?
It’s a post. A statement, photo, link, etc. of “what are you doing or thinking or want to share.”
Where does that post appear?
On your “friends’/fans’ stream or their home page. But not on all your friends’ pages. Because Facebook quantifies your posts with what they call “Edge Rank.” That’s another discussion… Let’s stick to the basics today.
What is the stream?
When you are on your wall, the upper right of your page is a ” stream” of live posts happening in real time. Facebook has cleverly placed this stream there to make sure you are noticing other activity besides your own.
Ok, so what is your “home” page (news feed)?
When you are on your “wall”, this is a tab on the upper right of your page that when clicked, will take you to your ” home” page. See image.
This is the page where you should live – whether you are on a personal profile or business page. It is a stream of the posts from the most active of your friends and fans. This is where you have the fun of “liking” or ” commenting” on what THEY post.
And why should you LIVE on the “home” page? Because, just like you, your friends want to know that they’re posts are noticed and read, too, and that you are not just focusing on yourself (i.e., just posting about you and/or your biz all the time).
What most Facebookers don’t realize is that most people don’t see your timeline page but once – the first time they visit and then “like” your page (business or personal). Think about it – don’t you usually just respond to others’ posts from either your stream or the “home” page? When is the last time you clicked on their name and went to their timeline page (wall). Rarely. So you should realize that this is how they see you, too. So if you are obsessing about the appearance of your timeline/wall page, don’t. Just worry about whether 1st time visitors will be happy enough with it to “like” it.