IMAGE Young man with SmartPhone

3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing 3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing

Blog, Email Marketing, marketing, non-profit, retail, small business, Social Media, TechnologyComments Off on 3 Ways You’re Sabotaging Your Email Marketing

For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing.  Everyone is short on time, but some of these errors are just too easy to correct with just a little […]

Read More...

IMAGE Quote "Google only loves you when everyone else loves you first." W. Piersall

How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP

Blog, marketing, search, small business, Social Media, TechnologyComments Off on How Fresh Content Improves Your SERP

Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why! Let’s break it down. While you might be putting a lot of effort into traditional marketing, you must also incorporate equal effort into online content posting, and […]

Read More...

IMAGE_Facebook Engagement Graph

Engagement and Why Your Facebook Page Isn’t Getting Any

Engagement and Why Your Facebook Page Isn’t Getting Any Engagement and Why Your Facebook Page Isn’t Getting Any

Engagement and Why Your Facebook Page Isn’t Getting Any

marketing, small business, Social Media, TechnologyComments Off on Engagement and Why Your Facebook Page Isn’t Getting Any

Why aren’t your engagements stats better? Please don’t say it’s because you don’t understand engagement! If that were true, you’d have a heck of a time having any type of relationship with your customers and clients. You engage with them daily. Now you just need to translate these skills to social media. Engagement is gold […]

Read More...

IMAGE_ Boomer SMB Owners…Are you The Flintstones or The Jetsons_

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons? Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is wrong with you, Wo/Man! We boomers spent our entire childhoods fantasizing about living like The Jetsons! And now you say […]

Read More...

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

Read More...

14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing 14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

Read More...