Google Review Screenshot

If You Don’t Ask, You Won’t Get Reviews

If You Don’t Ask, You Won’t Get Reviews If You Don’t Ask, You Won’t Get Reviews

If You Don’t Ask, You Won’t Get Reviews

Ask your customers to help you grow your business. Yes, you have to ask for reviews. When customers or clients are happy with your business, they are happy to give a positive review. BUT – people are busy and have to be asked and reminded. Consider holding a meeting with your staff (or yourself!) to discuss how to […]

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Hyperlinked vs. Unlinked

Hyperlinks: Golden Avenues to Your Online Destinations

Hyperlinks: Golden Avenues to Your Online Destinations Hyperlinks: Golden Avenues to Your Online Destinations

Hyperlinks: Golden Avenues to Your Online Destinations

Consider how often YOU click on a link or an image while viewing content online. If you are publishing content without connecting to your online presences, you aren’t taking advantage of connecting your leads with your brand. WHAT to hyperlink: YOUR LOGO and your COMPANY NAME should always link to your website or current landing page promotion […]

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IMAGE_Brace Yourselves

Brace Yourselves, the Holidays are Coming

Brace Yourselves, the Holidays are Coming Brace Yourselves, the Holidays are Coming

Brace Yourselves, the Holidays are Coming

Fall and Winter Seasons bring Labor Day, Yom Kippur, Columbus Day, Halloween, Veterans Day, Thanksgiving, and more… so what? It’s not too soon to talk about the holidays and we’re talking about the power of Holidays as a BIG marketing plus for your small business growth. Rethink your holiday strategies Sometimes when I talk to new prospects […]

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SMB_IMAGE_Website n a yikes

Is Your Website More Like a Cobweb-Site?

Is Your Website More Like a Cobweb-Site? Is Your Website More Like a Cobweb-Site?

Is Your Website More Like a Cobweb-Site?

When is the last time you visited your OWN website? It’s a little scary how often I review a prospect’s website and it could virtually have spider webs on it for its lack of maintenance… Consider your website as your online brick and mortar. If you walked into your business place tomorrow and noticed maintenance issues, you’d […]

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IMAGE_ Boomer SMB Owners…Are you The Flintstones or The Jetsons_

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons? Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is wrong with you, Wo/Man! We boomers spent our entire childhoods fantasizing about living like The Jetsons! And now you say […]

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Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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Google Plus - Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business? Google Plus – Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business?

If you are a small business owner, it is more important for you to consider the BENEFITS of using Google Plus rather than concern yourself with its popularity.

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"My Staff Doesn't DO Social Media" is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential “My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

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