IMAGE_Sales and Marketing Meeting

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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IMHO :) 6 Characteristics of Small Business Owners

IMHO :) 6 Characteristics of Small Business Owners IMHO :) 6 Characteristics of Small Business Owners

IMHO :) 6 Characteristics of Small Business Owners

People ask why I only work with Small Businesses in the U.S. Because American Small Business owners are Passionate and crazy about their business! Not that there is anything wrong with working for a corporation, but there are just too many levels between the floor and the rooftop for most small business owners – including […]

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Mobile Email Opens at 41% and Rising.

Mobile Email Opens at 41% and Rising. Mobile Email Opens at 41% and Rising.

Mobile Email Opens at 41% and Rising.

THIS – is huge…”Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013″. And as a Small Business owner or Non-Profit Leader, if you are sending emails without checking the text version, your email messaging is becoming more and more likely to not be seen…

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2012: Email Marketing is Dead; Now Email Marketing is King – HUH?

2012: Email Marketing is Dead; Now Email Marketing is King – HUH? 2012: Email Marketing is Dead; Now Email Marketing is King – HUH?

2012: Email Marketing is Dead; Now Email Marketing is King – HUH?

All through 2012, the buzz was “E-Mail Marketing is Dead!” Now, most articles are about why Email Marketing is Supreme for Small Business! HUH…?

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How to Do Better Next Year! (pt.1)

How to Do Better Next Year! (pt.1) How to Do Better Next Year! (pt.1)

How to Do Better Next Year! (pt.1)

I have tried to explain marketing to many small business owners and non-profit organizations in my presentations and work with clients. What I have come to realize is that time and understanding marketing for SMBs and NPOs is…

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