A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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IMHO :) 6 Characteristics of Small Business Owners

IMHO :) 6 Characteristics of Small Business Owners

IMHO :) 6 Characteristics of Small Business Owners IMHO :) 6 Characteristics of Small Business Owners

IMHO :) 6 Characteristics of Small Business Owners

People ask why I only work with Small Businesses in the U.S. Because American Small Business owners are Passionate and crazy about their business! Not that there is anything wrong with working for a corporation, but there are just too many levels between the floor and the rooftop for most small business owners – including […]

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Social Media Marketing is Not Traditional Marketing

Social Media Marketing is Not Traditional Marketing Social Media Marketing is Not Traditional Marketing

Social Media Marketing is Not Traditional Marketing

A friend of mine, a Small Business Owner, helps customers with foot pain through healthy, supportive shoes, arch supports, and other remedies. He told me had given social media a try and it didn’t work because “who wants to have an affinity with someone who reminds them of foot pain?” Of course, his point is who would want to be constantly reminded of a negative condition? While I agree no one would, it is a moot point in respect to Social Media.

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