IMAGE_Sales and Marketing Meeting

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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Is KMart Abusing Employees with No Time for Thanksgiving?

Is KMart Abusing Employees with No Time for Thanksgiving? Is KMart Abusing Employees with No Time for Thanksgiving?

Is KMart Abusing Employees with No Time for Thanksgiving?

This is just a quick poll to get your opinion on the insanity around Black Friday. In case you aren’t aware, KMart recently announced they were opening at 6 am on Thanksgiving and remaining open for 41 hours through Black Friday. I tweeted them about it and later learned this is their standard reply for any […]

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Are Marketing Pundits Defining Social Media Without Consideration for Small Business?

Are Marketing Pundits Defining Social Media Without Consideration for Small Business? Are Marketing Pundits Defining Social Media Without Consideration for Small Business?

Are Marketing Pundits Defining Social Media Without Consideration for Small Business?

In my experience with new clients, I sometimes wonder how it is they are so far behind in understanding social media concepts. But then, I sometimes can’t fault ….

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For Your Small Biz: the Best Times NOT to Tweet [Infographic]

For Your Small Biz: the Best Times NOT  to Tweet [Infographic] For Your Small Biz: the Best Times NOT  to Tweet [Infographic]

For Your Small Biz: the Best Times NOT to Tweet [Infographic]

Twitter is apparently still the most misunderstood of the social media platforms.

While I was cruising Pinterest, I ran across just one too many infographics declaring the best times to tweet. Chicken Little was everywhere! If you aren’t …

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#1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish

#1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish #1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish

#1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …

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