SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business

Did you lose money doing it yourself? You tried to DIY market again, didn’t you? My husband and I are both entrepreneurs, and when we need help on anything outside our frame […]

Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always […]

A Social Media Learning Curve

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…

IMHO :) 6 Characteristics of Small Business Owners

IMHO :) 6 Characteristics of Small Business Owners

People ask why I only work with Small Businesses in the U.S. Because American Small Business owners are Passionate and crazy about their business! Not that there is anything wrong […]

SMBs: Penny Wise could be Pound Foolish in Marketing

SMBs: Penny Wise could be Pound Foolish in Marketing

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …