SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…


Being an Entrepreneur Means Showing What You are Made Of

Today, Jill Abramson, former Executive Editor of the New York Times, gave the commencement speech at Wake Forest University. Quite appropriately, Wake Forest requested she speak on resilience. Her controversial firing from the NYT . . .

IMAGE_SMB Smart Marketing Thanksgiving

On Thanksgiving: I’m Thankful for Modern Technology

It has been an amazing journey of personal and business growth for me these last few years.

I remember in 3rd grade (a million years ago!), reading a short story of the future by Isaac Asimov – unfortunately I can’t remember the title – in which there were children sitting at the kitchen table in front of a computer monitor taking school lessons.

I remember so clearly looking at that picture and thinking I hope I live long enough to see that come to be. You have to realize that at that time IBM’s computers filled entire rooms, there were no cell phones, no answering machines, no video games, color TV was just emerging, and central air conditioning was a modern convenience, so the concept of the story seemed so, so far away….

5 Ways to Stop Paying Sales Staff to Stand Around!

It makes me NUTS when I walk into a store and see employees just standing around, arms folded, slouched posture, looking oh, so bored… WHEN THEY COULD BE…

How Birthday Cakes are a necessity for morale in this economy

Surprisingly and sadly, many employers have declared the economy has forced brutal budget cuts that won’t allow them to continue office celebrations and so they have…

Making the Most of Retail Schedules

If you’re in retail, you’re working ON the weekend instead of FOR the weekend!
So, what’s the best way to make the most of it?

How to Motivate Your Staff and Increase Sales

“I do not try to dance better than anyone else. I only try to dance better than myself.” ~ Mikhail Baryshnikov. If only your staff was so well self-motivated! But most employees seem to fall under the influence of …