There’s usually always more to a customer than meets the eye. Profiling can kill your business if you aren’t careful. Read how you can be sorely mistaken in your judgements of customers.
Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!
Considering discounting to attract more customers? Consider doing the opposite for the ultimate benefit to your customers.
Have you unconsciously trained your staff to be blind to sales opportunities? Job description restrictions may be thwarting your staff’s ability to sell more.