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Branding is More Important than Creativity

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit […]

Image quote by Alice Roosevelt Longworth Fill what's empty. Empty what's full. Scratch where it itches.

Social Media: The Infinite and Overwhelming Possibilities

Raise your hand if you think you understand Social Media Marketing. I would venture most of you took a pause to consider the following in regard to your use of Social […]

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to […]

Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

Google Plus - Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business?

If you are a small business owner, it is more important for you to consider the BENEFITS of using Google Plus rather than concern yourself with its popularity.

Don't Fall for Facebook LIKE Scams

Don’t Fall for Facebook LIKE Scams

BAD NEWS! 3 BIG FLAGS that can alert you to Facebook Like Scams.