A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015? Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

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14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing 14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

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Google Plus - Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business? Google Plus – Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business?

If you are a small business owner, it is more important for you to consider the BENEFITS of using Google Plus rather than concern yourself with its popularity.

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Don't Fall for Facebook LIKE Scams

Don’t Fall for Facebook LIKE Scams

Don’t Fall for Facebook LIKE Scams Don’t Fall for Facebook LIKE Scams

Don’t Fall for Facebook LIKE Scams

BAD NEWS! 3 BIG FLAGS that can alert you to Facebook Like Scams.

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"My Staff Doesn't DO Social Media" is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential “My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

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SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…

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Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media! Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

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If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.- If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

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