IMAGE_Stock_ .25 street shops tim-gouw-17262

Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing

Blog, Email Marketing, marketing, restaurant, retail, small business, WebsiteComments Off on Keys to Niche-Driven Small Business Marketing

Ah, what a delight to visit an old fashioned town square! North Georgia has dozens of old town squares perfect for niche-driven businesses. Recently, my family and I had the itch to enjoy our local Roswell, GA historic district filled with popular eclectic shops and restaurants.  The spring pollen was low and weather forecast was […]

Read More...

IMAGE Quote "Google only loves you when everyone else loves you first." W. Piersall

How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP

Blog, marketing, search, small business, Social Media, TechnologyComments Off on How Fresh Content Improves Your SERP

Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why! Let’s break it down. While you might be putting a lot of effort into traditional marketing, you must also incorporate equal effort into online content posting, and […]

Read More...

Image Car wrap marketing examples

Branding is More Important than Creativity

Branding is More Important than Creativity Branding is More Important than Creativity

Branding is More Important than Creativity

Blog, marketing, small businessComments Off on Branding is More Important than Creativity

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit the other day. Can you see how a business can get carried away with messaging and graphics? First, look at it for just a few seconds. […]

Read More...

Image quote by Alice Roosevelt Longworth Fill what's empty. Empty what's full. Scratch where it itches.

Social Media: The Infinite and Overwhelming Possibilities

Social Media: The Infinite and Overwhelming Possibilities Social Media: The Infinite and Overwhelming Possibilities

Social Media: The Infinite and Overwhelming Possibilities

Raise your hand if you think you understand Social Media Marketing. I would venture most of you took a pause to consider the following in regard to your use of Social Media. For business or for personal use? To what extent? Which platforms? In respect to advertising? Define understand… In other words, it’s tough to address […]

Read More...

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

Read More...

Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015? Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

Read More...