"My Staff Doesn't DO Social Media" is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…

SMB Owners: Don't Get Bogged Down in Your Bookkeeping

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

My guess is you never gave a damn about bookkeeping, ordering, payroll, maintenance, or many of the duties that are so necessary to run a successful business. So why aren’t you …

Why SMBs Should Consider a Marketing Consultant

Why SMBs Should Consider a Marketing Consultant

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

Imho – What is the #1 reason for business failure among small business owners?

I ran across this question by www.linkedin.com/in/davetteharvey in LinkedIn Answers “Although there has been an increase in support services for entrepreneurs and small business owners, the percentage of business failures […]

Retail A.D.D. – Are distractions costing you business?

Maybe, … but most likely, if truth be told, it’s because you are losing the business you already have.
We can’t see the forest for the trees and we don’t recognize a…

5 Ways to Stop Paying Sales Staff to Stand Around!

It makes me NUTS when I walk into a store and see employees just standing around, arms folded, slouched posture, looking oh, so bored… WHEN THEY COULD BE…