Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

Google Plus - Hot or Not for Small Business?

Google Plus – Hot or Not for Small Business?

If you are a small business owner, it is more important for you to consider the BENEFITS of using Google Plus rather than concern yourself with its popularity.

Don't Fall for Facebook LIKE Scams

Don’t Fall for Facebook LIKE Scams

BAD NEWS! 3 BIG FLAGS that can alert you to Facebook Like Scams.

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

You're Not from Around Here, Are You? Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias?

There is a trend in Social Media that kind of pisses me off. I’m wondering if it pisses you off, too. Lots of memes are dictating REGIONAL social etiquette (see image). […]

If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

Can Social Media Expand Your Search Results?

How Does Social Media Expand Your Search Results?

My client had an upcoming birthday soon, but is half way across the nation (it’s always a good practice to appreciate your clients). At any rate, I needed to purchase a gift […]