Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to […]

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business?

You became an entrepreneur for the challenge of freedom and exploration. Don’t settle just because …

SMB Owners: Don't Get Bogged Down in Your Bookkeeping

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

My guess is you never gave a damn about bookkeeping, ordering, payroll, maintenance, or many of the duties that are so necessary to run a successful business. So why aren’t you …

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business

Did you lose money doing it yourself? You tried to DIY market again, didn’t you? My husband and I are both entrepreneurs, and when we need help on anything outside our frame […]