Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

Read More...

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

Read More...

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

Read More...

Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business? Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business?

You became an entrepreneur for the challenge of freedom and exploration. Don’t settle just because …

Read More...

SMB Owners: Don't Get Bogged Down in Your Bookkeeping

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

My guess is you never gave a damn about bookkeeping, ordering, payroll, maintenance, or many of the duties that are so necessary to run a successful business. So why aren’t you …

Read More...

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media! Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

Read More...

3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business 3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business

Did you lose money doing it yourself? You tried to DIY market again, didn’t you? My husband and I are both entrepreneurs, and when we need help on anything outside our frame of expertise, here are 3 considerations we recount when we get the DIY itch and are dying to scratch. 1.  The expert you hire EARNED that status. For your […]

Read More...

jill-abrahmson-wake-forest-hed-2014

Being an Entrepreneur Means Showing What You are Made Of

Being an Entrepreneur Means Showing What You are Made Of Being an Entrepreneur Means Showing What You are Made Of

Being an Entrepreneur Means Showing What You are Made Of

Today, Jill Abramson, former Executive Editor of the New York Times, gave the commencement speech at Wake Forest University. Quite appropriately, Wake Forest requested she speak on resilience. Her controversial firing from the NYT . . .

Read More...

Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

Shopping Small is Shopping Wisely Shopping Small is Shopping Wisely

Shopping Small is Shopping Wisely

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always short on time, small business shops and services can be a huge time saver once you establish a relationship with the staff. And since you […]

Read More...