If you aren't emailing...

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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How to Acquire Real Fans for Your Social Media Marketing Spend

How to Acquire Real Fans for Your Social Media Marketing Spend How to Acquire Real Fans for Your Social Media Marketing Spend

How to Acquire Real Fans for Your Social Media Marketing Spend

Blog, Email Marketing, marketing, retail, sales, small business, Social MediaComments Off on How to Acquire Real Fans for Your Social Media Marketing Spend

If you don’t get at least 1 spam solicitation a week for purchased followers via your social media accounts or your email, consider yourself lucky. Scam artists are always looking for the inexperienced social media marketer to…

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Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

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Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business? Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business?

You became an entrepreneur for the challenge of freedom and exploration. Don’t settle just because …

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