IMAGE of Small Business Judy Bug's Books Storefront Columbus GA

SMB Stories: Judy Bug’s Books

SMB Stories: Judy Bug’s Books SMB Stories: Judy Bug’s Books

SMB Stories: Judy Bug’s Books

Blog, retail, small business, SMB StoriesComments Off on SMB Stories: Judy Bug’s Books

Columbus, Georgia. Judy Bug’s Books. (First in SMB Stories series)   There is no conversational door he doesn’t enter. Ask him any question and before you utter your last word he is answering in full throttle.   We visited Judy Bug’s Books on a recent trip to Columbus, GA to get away for a day. […]

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IMAGE Young man with SmartPhone

3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing 3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing

Blog, Email Marketing, marketing, non-profit, retail, small business, Social Media, TechnologyComments Off on 3 Ways You’re Sabotaging Your Email Marketing

For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing.  Everyone is short on time, but some of these errors are just too easy to correct with just a little […]

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Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

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Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business? Has Success Stopped You from Growing Your Business?

Has Success Stopped You from Growing Your Business?

You became an entrepreneur for the challenge of freedom and exploration. Don’t settle just because …

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