IMAGE_ Boomer SMB Owners…Are you The Flintstones or The Jetsons_

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons? Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is wrong with you, Wo/Man! We boomers spent our entire childhoods fantasizing about living like The Jetsons! And now you say […]

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Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

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Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media! Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

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SMBs, Coach Your Staff Daily for Success

SMBs, Coach Your Staff Daily for Successful Marketing

SMBs, Coach Your Staff Daily for Successful Marketing SMBs, Coach Your Staff Daily for Successful Marketing

SMBs, Coach Your Staff Daily for Successful Marketing

Do you communicate daily with your staff? Ever notice how the more successful restaurants have daily meetings with staff before they . . .

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Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

Shopping Small is Shopping Wisely Shopping Small is Shopping Wisely

Shopping Small is Shopping Wisely

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always short on time, small business shops and services can be a huge time saver once you establish a relationship with the staff. And since you […]

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A Social Media Learning Curve

A Social Media Learning Curve A Social Media Learning Curve

A Social Media Learning Curve

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…

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From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

Email Marketers! You can’t afford not to address each point on the infographic from Skadeedle below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail.

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Pressing: How NOT To Do Email Marketing!

Pressing: How NOT To Do Email Marketing!

Pressing: How NOT To Do Email Marketing! Pressing: How NOT To Do Email Marketing!

Pressing: How NOT To Do Email Marketing!

I saw this link on Quora today and it was such a SPOT ON article, I had to press it onto my blog! Louis Vuitton missed the mark in this marketing email and this article discusses what you should…

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