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Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons? Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is wrong with you, Wo/Man! We boomers spent our entire childhoods fantasizing about living like The Jetsons! And now you say […]

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Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

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Boomer SMB Owners Tell Me S/He Can’t Do Social Media…

Boomer SMB Owners Tell Me S/He Can’t Do Social Media… Boomer SMB Owners Tell Me S/He Can’t Do Social Media…

Boomer SMB Owners Tell Me S/He Can’t Do Social Media…

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

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A Comedy of Customer Service Errors – a Marketing vs Sales story

A Comedy of Customer Service Errors – a Marketing vs Sales story A Comedy of Customer Service Errors – a Marketing vs Sales story

A Comedy of Customer Service Errors – a Marketing vs Sales story

Sorry, Ruby Tuesdays, but when you opened a store in 2004 in a rural area of North Georgia, you had a tough time hiring good people… Here’s my TRUE story of a customer service comedy of errors I experienced at Ruby Tuesdays and the mall food court.

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