IMAGE_ Boomer SMB Owners…Are you The Flintstones or The Jetsons_

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes […]

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

SMBs, Coach Your Staff Daily for Success

SMBs, Coach Your Staff Daily for Successful Marketing

Do you communicate daily with your staff? Ever notice how the more successful restaurants have daily meetings with staff before they . . .

Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always […]

A Social Media Learning Curve

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…