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Small Business Stories – An Introduction

Small Business Stories – An Introduction Small Business Stories – An Introduction

Small Business Stories – An Introduction

Blog, leadership, management, marketing, restaurant, retail, small businessComments Off on Small Business Stories – An Introduction

Small businesses begin with stories. Small Businesses root in an idea, an inspiration, an event, a need – which leads to a story.  This post is an introduction to a new direction of blog posting I’m calling SMB Stories. Stories of the passions driving everyday people to become small business owners. I want to tell small business […]

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Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing

Blog, Email Marketing, marketing, restaurant, retail, small business, WebsiteComments Off on Keys to Niche-Driven Small Business Marketing

Ah, what a delight to visit an old fashioned town square! North Georgia has dozens of old town squares perfect for niche-driven businesses. Recently, my family and I had the itch to enjoy our local Roswell, GA historic district filled with popular eclectic shops and restaurants.  The spring pollen was low and weather forecast was […]

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Is Retail Brick and Mortar Doomed?

Is Retail Brick and Mortar Doomed? Is Retail Brick and Mortar Doomed?

Is Retail Brick and Mortar Doomed?

Blog, retail, sales, small businessComments Off on Is Retail Brick and Mortar Doomed?

The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a small business thrive in this shift? Actually, small businesses are suited to do very well, thank you! Consider one of the […]

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Social Media Small Business Sucess quote

3 Small Business Social Media Best Practices

3 Small Business Social Media Best Practices 3 Small Business Social Media Best Practices

3 Small Business Social Media Best Practices

Blog, Email Marketing, leadership, management, marketing, retail, sales, small business, Social MediaComments Off on 3 Small Business Social Media Best Practices

It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request a review when I mention I was pleased with service or product. Why? Because those owners have not trained staff to do so and they […]

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Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

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Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media! Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

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