IMAGE_Sales and Marketing Meeting

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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No One Ever Said Learning Social Media Was Intuitive

No One Ever Said Learning Social Media Was Intuitive No One Ever Said Learning Social Media Was Intuitive

No One Ever Said Learning Social Media Was Intuitive

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…

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So, Where the Hell are We with Social Media?

So, Where the Hell are We with Social Media? So, Where the Hell are We with Social Media?

So, Where the Hell are We with Social Media?

Ahhh… so where are we now with Social Media?….

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#1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish

#1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish #1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish

#1 Tip for SMBs: Don’t Be Penny Wise and Pound Foolish

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …

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Marketing Menu

Why SMBs Should Consider a Marketing Consultant

Why SMBs Should Consider a Marketing Consultant Why SMBs Should Consider a Marketing Consultant

Why SMBs Should Consider a Marketing Consultant

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

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