When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to […]
Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…
“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.
Are you usually buried in administrative minutiae? Be careful it’s not becoming an obstacle to running your business.