Small Business Marketing Tips

Your Small Business Needs Social Media

To Tweet or Not to Tweet? Is that still the Question? If you are still hesitant to utilize Social Media to grow your small business, consider social media your avenue to the […]

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

"My Staff Doesn't DO Social Media" is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

You're Not from Around Here, Are You? Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias?

There is a trend in Social Media that kind of pisses me off. I’m wondering if it pisses you off, too. Lots of memes are dictating REGIONAL social etiquette (see image). […]

If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

Facebook Tool Tip: Scheduling

One of the best reasons to schedule posts is to space them out. And since one of the most common questions I hear from small business owners and non-profits is “How often should I post?” Rather than give you my annoying and potentially evasive answer, “it depends,” I thought I’d show you how to schedule. . .