Small Business Marketing Tips

Why Your SMB Needs Social Media

Why Your SMB Needs Social Media Why Your SMB Needs Social Media

Why Your SMB Needs Social Media

To Tweet or Not to Tweet? Is that still the Question? If you are still not utilizing Social Media to grow your SMB, consider social media your avenue to the many prospects who either have never heard of you or have assumed you were just like every other SMB in your niche. Now consider that social media […]

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Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing 14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

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"My Staff Doesn't DO Social Media" is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential “My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

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You're Not from Around Here, Are You? Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias? Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias?

There is a trend in Social Media that kind of pisses me off. I’m wondering if it pisses you off, too. Lots of memes are dictating REGIONAL social etiquette (see image). WHY is that? Social Media lives online – a.k.a. WORLDWIDE! The uppity tone is giving me agida. It is as if you are “less than” […]

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If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.- If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

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Facebook Tool Tip: Scheduling

Facebook Tool Tip: Scheduling Facebook Tool Tip: Scheduling

Facebook Tool Tip: Scheduling

One of the best reasons to schedule posts is to space them out. And since one of the most common questions I hear from small business owners and non-profits is “How often should I post?” Rather than give you my annoying and potentially evasive answer, “it depends,” I thought I’d show you how to schedule. . .

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Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

Shopping Small is Shopping Wisely Shopping Small is Shopping Wisely

Shopping Small is Shopping Wisely

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always short on time, small business shops and services can be a huge time saver once you establish a relationship with the staff. And since you […]

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A Social Media Learning Curve

A Social Media Learning Curve A Social Media Learning Curve

A Social Media Learning Curve

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…

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