Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing 14 Reasons Social Media Marketing Beats Traditional Marketing

14 Reasons Social Media Marketing Beats Traditional Marketing

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

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Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media! Boomers, You Can Do Social Media!

Boomers, You Can Do Social Media!

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

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You're Not from Around Here, Are You? Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias? Social Etiquette or Regional Bias?

Social Etiquette or Regional Bias?

There is a trend in Social Media that kind of pisses me off. I’m wondering if it pisses you off, too. Lots of memes are dictating REGIONAL social etiquette (see image). WHY is that? Social Media lives online – a.k.a. WORLDWIDE! The uppity tone is giving me agida. It is as if you are “less than” […]

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IMAGE_Email Marketing Width and Formatting Issues in Outlook

Email Marketing Width and Formatting Issues in Outlook

Email Marketing Width and Formatting Issues in Outlook Email Marketing Width and Formatting Issues in Outlook

Email Marketing Width and Formatting Issues in Outlook

Outlook is a strange little animal that taunts and teases you with seemingly arbitrary changes in email appearance of text, blank spaces, and more. Here is the advice I gave and maybe it may help you no matter what email service provider you use.

IN A NUTSHELL, YOU CAN’T CHANGE HOW OUTLOOK DISPLAYS YOUR EMAILS, BUT YOU CAN …

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If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.- If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

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Facebook Business Pages Want More Likes, NOT Likes. Huh?

Facebook Business Pages Want More Likes, NOT Likes. Huh?

Facebook Business Pages Want More Likes, NOT Likes. Huh? Facebook Business Pages Want More Likes, NOT Likes. Huh?

Facebook Business Pages Want More Likes, NOT Likes. Huh?

Dear Facebook,
Why did you choose the same word – LIKE – on business pages for becoming a fan AND for giving approval to a post?

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SMBs, Coach Your Staff Daily for Success

SMBs, Coach Your Staff Daily for Successful Marketing

SMBs, Coach Your Staff Daily for Successful Marketing SMBs, Coach Your Staff Daily for Successful Marketing

SMBs, Coach Your Staff Daily for Successful Marketing

Do you communicate daily with your staff? Ever notice how the more successful restaurants have daily meetings with staff before they . . .

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