A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to […]

Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

The Win-Win of Social Media Pt.1: The Perks of Pinterest

The Win-Win of Social Media Pt.1: The Perks of Pinterest

Social Media has become a source of everyday personal convenience as well as social! It has completely become a part of everyday life because of unexpected …

Never Put all Your Marketing Eggs in Just One Basket

All the recent social media changes and demands are making you a little more than nuts. You spend a lot of time learning how to stay up in edge rank, but they keep changing the rules. So what IS your foundation? What can you rely on for marketing your business? …

“It was impossible to get a conversation going, everybody was talking too much.” – Yogi Berra

Don’t be the bore at the Social Media “Cocktail Party” who only talks about him/herself or their own business …soon followers and fans will walk away to join someone who IS interested in an actual conversation…

Usernames – Small business big tip for Facebook

You can customize your Facebook username (and therefore create an easier url) into any name you want. Especially helpful if you have a common name or business name and worry about people finding you or your page..