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Small Business Stories – An Introduction

Small Business Stories – An Introduction Small Business Stories – An Introduction

Small Business Stories – An Introduction

Blog, leadership, management, marketing, restaurant, retail, small businessComments Off on Small Business Stories – An Introduction

Small businesses begin with stories. Small Businesses root in an idea, an inspiration, an event, a need – which leads to a story.  This post is an introduction to a new direction of blog posting I’m calling SMB Stories. Stories of the passions driving everyday people to become small business owners. I want to tell small business […]

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Branding is More Important than Creativity

Branding is More Important than Creativity Branding is More Important than Creativity

Branding is More Important than Creativity

Blog, marketing, small businessComments Off on Branding is More Important than Creativity

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit the other day. Can you see how a business can get carried away with messaging and graphics? First, look at it for just a few seconds. […]

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A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015? Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

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Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

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The Win-Win of Social Media Pt.1: The Perks of Pinterest

The Win-Win of Social Media Pt.1: The Perks of Pinterest

The Win-Win of Social Media Pt.1: The Perks of Pinterest The Win-Win of Social Media Pt.1: The Perks of Pinterest

The Win-Win of Social Media Pt.1: The Perks of Pinterest

Social Media has become a source of everyday personal convenience as well as social! It has completely become a part of everyday life because of unexpected …

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