As Dr. Phil would say, “How’s that working for ya?”
You spent a fortune on marketing, but you have a disgruntled staff. Yes, the hiring pool is high, but do you really want to sabotage your marketing efforts and business stability with an unhappy staff?
- A simple thank you goes a long way.
- An occasional perk (like a reward of free product or a healthy employee discount) never hurt in lieu of better wages you can’t pay.
- Incentive programs boost morale, and therefore, productivity.
- Birthday and holiday recognitions may seem trivial, but they provide a loyalty ROI.
If you are not recognizing and appreciating your employees, you are placing the health of your business at risk. Unhappy employees are less productive, more prone to error, and may begin to pilfer.
A pat on the back, a thank you for extra effort, an occasional free lunch, recognition at a staff meeting and on your social media for a job well done…these simple efforts can mean the difference for your continued success as a business.
Why is this so important for Marketing?
Your awesome marketing may bring those new customers in the door, but what if your employees don’t shower those new customers with love and loyalty for the biz?
You’re budget is tight, but your wallet will be tighter if you lose your best assets – faithful and loyal employees.