Kids Sharing

Sharing in Social Media… Do you play nice online?

Sharing in Social Media… Do you play nice online?

Sharing in Social Media… Do you play nice online?

We love to share. At least most of us… ūüėČ

Sharing your business related articles, quotes, photos and such tells followers you are a) keeping up with industry changes and b) you are a source of helpful information for those of like industry. The source benefits from the added exposure. A win-win-win.

Then there are those who don’t like to share.

For those who are still keeping it all to themselves, they are under the outdated misconception that if you tell everyone how you do what you do, they won’t need your services.¬†Au contraire!

David Ogilvy, the master marketer of the Mad Men era, was the pioneer of the How-to in marketing. Marketing colleagues criticized him for laying out his trade secrets for all to see in his books, articles, and interviews. But Ogilvy understood that most readers would never consume and digest all the information, much less try to put it into practice. Instead, he knew that by showing his wares, he revealed his expertise and more people were likely to hire him for that expertise.

So, sharing brings you business, it does not give it away.

Sharing Etiquette

  1. GIVE CREDIT WHERE IT’S DUE: PLEASE¬†don’t copy and paste without crediting the source. Remember high school lessons on plagiarism? Would you like YOUR¬†work to be plagiarized? Keep the article or photo intact with the author or signature. Even excerpts should be¬†credited to the source.
  2. LINK SHARING with INFO: PLEASE use¬†a lead-in sentence to inform¬†the followers of the link’s content. Especially on twitter. I often see “Great post! [link]” and that’s it!? Really?¬†– so now followers must click that link to determine if it’s of interest to them. See the following screenshot.

*Lame Share: This may be a wonderful post, but IF¬†it doesn’t contain content of interest¬†to the follower, you create ill-will because you made them¬†waste time.

Lousy post

Some believe leaving the link post ambiguous creates more clicks. Maybe, but generally, it can backfire when people feel they wasted time downloading an item of no interest to them Рespecially on a mobile device.

Informative and enticing share: Credit to the source with a brief description of content.

Great post!

In this second case, the follower is aware of the content, has decided it is of interest, and can look forward to reading the post.

Don’t alienate¬†your followers, you’ll lose credibility. Simple as that. Better to strive for an RT or share because you provided a clear heads-up on content than to leave a bad taste in their mouths.

Happy Sharing!

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