What does customer service have to do with marketing?
Traditional marketing ads get your attention how?
- Good advertising addresses a need.
- Good advertising peaks curiosity.
- Good advertising elicits an emotional response.
So, what is marketing, really?
Experts must talk about stats, but all will admit it is impossible to accurately measure the effectiveness of a highway billboard. Unfortunately for the statisticians, social media marketing is akin to billboard advertising. While posts do have a calculated “lifetime” of visibility, it’s still a matter of catching the eye of whoever sees the post at whatever time they happen to “drive” by your message.
Marketing is no mystery
Marketing is not some mysterious phenomenon understood only by marketers. Marketing professionals are just like you. They eat, drink and breathe customer behavior – for the same reasons as you – to successfully sell product. So… Marketing is “selling, ” just from a different approach. Strategize via your methods of enticing and catering to your customers needs, and you will soon “get” at least the basics of marketing.
Who is your best salesperson and why?
Whether it’s your ace hire, or yourself, recognize selling stems from the ability to satisfy customer needs. That IS the bottom line of customer service and subsequent business success. It’s about meeting the right needs to ensure there is no buyer’s remorse. Reflect this approach in all your marketing content – traditional or social media.
What you need to learn about marketing is what you mostly already know.