Lately there isn’t a day gone by that I don’t see an article on how important customer service is to the survival of a business.
So, apparently, Customer Service is in style again! FINALLY!
Some readers are too young to remember what customer service really means. Here’s what it was like for us boomers….
Gas stations had full service – We never got out of our cars, attendants cleaned our windshield, checked our water, battery and oil and tires in addition to pumping our gas and we didn’t smell like gas when we left.
There were no “cattle queues” in the bank and tellers knew you by name.
Department stores had cash registers in every department and plenty of well groomed and product knowledgeable people to help you find the right styles for your shape, color, age, etc… and helped you accessorize!
When you shopped for a formal dress or suit, you went to a “salon” or men’s clothier and never left the dressing room to get another item to try on – they just kept bringing you more choices based on what you liked and had an alterations department to make it fit perfectly!
Saleswomen in the Lingerie Department had a measuring tape around their neck to measure and find the right bra for you (ok – just us gals)
In the shoe departments and stores, you didn’t have to walk around to pick out what you wanted to try on and then hail down a salesperson to get them for you. You simply came in, sat down, told them what you needed and wanted and they brought you a selection – and measured your feet!
…and many more.
Personal touches made shopping a pleasurable experience rather than the chore it has become today.
Retailers take note!
E-commerce has made retailers notice that to keep their brick and mortar locations, they need to recognize that customers still want live human help.
It really does take a long time to shop on the web unless you know EXACTLY what you want, the brand, the size, etc. and customers want to be sure of what they are purchasing. There’s a lot to be said about being able to use your 5 senses!
I say HOORAY! I am far too busy to look and look for what I need and I love having someone help me speed up the shopping process!
What kind of customer service do you miss when you shop?