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Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons? Boomer SMB Owners…Are you The Flintstones or The Jetsons?

Boomer SMB Owners…Are you The Flintstones or The Jetsons?

In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is wrong with you, Wo/Man! We boomers spent our entire childhoods fantasizing about living like The Jetsons! And now you say […]

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If you aren't emailing...

Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All Bad Emails Are Worse Than None At All

Bad Emails Are Worse Than None At All

Blog, Email Marketing, marketing, retail, small businessComments Off on Bad Emails Are Worse Than None At All

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

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IMAGE_Sales and Marketing Meeting

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]

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SMB_IMAGE_BLOG_I can sell you 10k followers of unknown ftrd image

How to Acquire Real Fans for Your Social Media Marketing Spend

How to Acquire Real Fans for Your Social Media Marketing Spend How to Acquire Real Fans for Your Social Media Marketing Spend

How to Acquire Real Fans for Your Social Media Marketing Spend

Blog, Email Marketing, marketing, retail, sales, small business, Social MediaComments Off on How to Acquire Real Fans for Your Social Media Marketing Spend

If you don’t get at least 1 spam solicitation a week for purchased followers via your social media accounts or your email, consider yourself lucky. Scam artists are always looking for the inexperienced social media marketer to…

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Is it Content or Filler?

Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015? Will Followers Be Content with Content in 2015?

Will Followers Be Content with Content in 2015?

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

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