SPOTUS - the Retail World Was Ahead of the Ruling

SPOTUS – the Retail World Was Ahead of the Ruling

You may not know or care that my career began in retail. In light of this historic Supreme Court Decision for LGBT civil rights, I couldn’t help but recollect all the […]

"My Staff Doesn't DO Social Media" is Killing Your Social Media Potential

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…

SMB Owners: Don't Get Bogged Down in Your Bookkeeping

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

My guess is you never gave a damn about bookkeeping, ordering, payroll, maintenance, or many of the duties that are so necessary to run a successful business. So why aren’t you …

SMBs, Coach Your Staff Daily for Success

SMBs, Coach Your Staff Daily for Successful Marketing

Do you communicate daily with your staff? Ever notice how the more successful restaurants have daily meetings with staff before they . . .

“On Memorial Day…

“On Memorial Day, America’s thoughts go to the courageous men and women of the United States Armed Forces who gave their lives for the country they love. They defended our […]

jill-abrahmson-wake-forest-hed-2014

Being an Entrepreneur Means Showing What You are Made Of

Today, Jill Abramson, former Executive Editor of the New York Times, gave the commencement speech at Wake Forest University. Quite appropriately, Wake Forest requested she speak on resilience. Her controversial firing from the NYT . . .