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Branding is More Important than Creativity

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … ( So, I took a photo of this business van in transit […]

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3 Small Business Social Media Best Practices

It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request […]

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Social Media: The Infinite and Overwhelming Possibilities

Raise your hand if you think you understand Social Media Marketing. I would venture most of you took a pause to consider the following in regard to your use of Social […]

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Millennials: Senior Does Not Mean Stupid

I serve primarily senior aged clients. One can’t ignore that computer aptitude is desirable, but it is not a requirement for successful entrepreneurial ability. I enjoyed Tech columnist #DavidPogue TED […]

Hashtags for Social Media

The Difference Hashtags Make and How

So, you’ve got your social media accounts, but are you utilizing hashtags ###? Keywords are step 1 in search, but hashtags bump them up in social media search. Example: A small […]

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If You Don’t Ask, You Don’t Get Reviews

Reviews: Ask your customers and fans to help you grow your small business or non-profit. Yes, you have to ask. When customers or clients are happy with your business, they are happy to share that […]