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Is Retail Brick and Mortar Doomed?

Is Retail Brick and Mortar Doomed? Is Retail Brick and Mortar Doomed?

Is Retail Brick and Mortar Doomed?

Blog, retail, sales, small businessComments Off on Is Retail Brick and Mortar Doomed?

The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a small business thrive in this shift? Actually, small businesses are suited to do very well, thank you! Consider one of the […]

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IMAGE Quote "Google only loves you when everyone else loves you first." W. Piersall

How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP

Blog, marketing, search, small business, Social Media, TechnologyComments Off on How Fresh Content Improves Your SERP

Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why! Let’s break it down. While you might be putting a lot of effort into traditional marketing, you must also incorporate equal effort into online content posting, and […]

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Branding is More Important than Creativity

Branding is More Important than Creativity Branding is More Important than Creativity

Branding is More Important than Creativity

Blog, marketing, small businessComments Off on Branding is More Important than Creativity

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit the other day. Can you see how a business can get carried away with messaging and graphics? First, look at it for just a few seconds. […]

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3 Small Business Social Media Best Practices

3 Small Business Social Media Best Practices 3 Small Business Social Media Best Practices

3 Small Business Social Media Best Practices

Blog, Email Marketing, leadership, management, marketing, retail, sales, small business, Social MediaComments Off on 3 Small Business Social Media Best Practices

It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request a review when I mention I was pleased with service or product. Why? Because those owners have not trained staff to do so and they […]

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Image quote by Alice Roosevelt Longworth Fill what's empty. Empty what's full. Scratch where it itches.

Social Media: The Infinite and Overwhelming Possibilities

Social Media: The Infinite and Overwhelming Possibilities Social Media: The Infinite and Overwhelming Possibilities

Social Media: The Infinite and Overwhelming Possibilities

Raise your hand if you think you understand Social Media Marketing. I would venture most of you took a pause to consider the following in regard to your use of Social Media. For business or for personal use? To what extent? Which platforms? In respect to advertising? Define understand… In other words, it’s tough to address […]

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JFK Quote Man is still the most... Image for Senior focused blog post

Millennials: Senior Does Not Mean Stupid

Millennials: Senior Does Not Mean Stupid Millennials: Senior Does Not Mean Stupid

Millennials: Senior Does Not Mean Stupid

I serve primarily senior aged clients. One can’t ignore that computer aptitude is desirable, but it is not a requirement for successful entrepreneurial ability. I enjoyed Tech columnist #DavidPogue TED talk video* on Technology tips discussing how there’s “no standard syllabus, no basic course” for the use of a computer. It’s a great example of […]

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