Boomer SMB Owners…Are you The Flintstones or The Jetsons?

flinjet8

In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is wrong with you, Wo/Man! We boomers spent our entire childhoods fantasizing about living like The Jetsons! And now you say […]

SPOTUS Said Love Reigns – the Retail World Knew

Retail acceptance of LGBT

You may not know or care that my career began in retail. In light of this historic Supreme Court Decision for LGBT civil rights, I couldn’t help but recollect all the LGBT people I had the pleasure and privilege of working with in retail over the decades. I worked for Neiman Marcus in Atlanta in the early […]

Reading: I’m Doing it Wrong… Confessions of An Online Junkie.

Oscar Wilde Quote - Reading Quote

I’m learning how to read all over again.

Yes, that sounds ridiculous, but we online junkies need to rethink how to read online content…

Bad Emails Are Worse Than None At All

If you aren't emailing...

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

by: | Apr 27, 2015 | Blog, Email Marketing, marketing, retail, small business|Comments Off on Bad Emails Are Worse Than None At All|

A Cook is to Meals as a Salesperson is to Marketing

IMAGE_Sales and Marketing Meeting

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my experience, marketing doesn’t often understand sales. If you are a small business owner, you should keep in mind that marketing efforts are […]