3 Ways You’re Sabotaging Your Email Marketing

IMAGE Young man with SmartPhone

For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing.  Everyone is short on time, but some of these errors are just too easy to correct with just a little […]

by: | May 21, 2017 | Blog, Email Marketing, marketing, non-profit, retail, small business, Social Media, Technology|Comments Off on 3 Ways You’re Sabotaging Your Email Marketing|

Keys to Niche-Driven Small Business Marketing

IMAGE_Stock_ .25 street shops tim-gouw-17262

Ah, what a delight to visit an old fashioned town square! North Georgia has dozens of old town squares perfect for niche-driven businesses. Recently, my family and I had the itch to enjoy our local Roswell, GA historic district filled with popular eclectic shops and restaurants.  The spring pollen was low and weather forecast was […]

by: | May 02, 2017 | Blog, Email Marketing, marketing, restaurant, retail, small business, Website|Comments Off on Keys to Niche-Driven Small Business Marketing|

Is Retail Brick and Mortar Doomed?

IMAGE_Retail Clothing Boutique

The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a small business thrive in this shift? Actually, small businesses are suited to do very well, thank you! Consider one of the […]

by: | Apr 14, 2017 | Blog, retail, sales, small business|Comments Off on Is Retail Brick and Mortar Doomed?|

How Fresh Content Improves Your SERP

IMAGE Quote "Google only loves you when everyone else loves you first." W. Piersall

Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why! Let’s break it down. While you might be putting a lot of effort into traditional marketing, you must also incorporate equal effort into online content posting, and […]

by: | Mar 31, 2017 | Blog, marketing, search, small business, Social Media, Technology|Comments Off on How Fresh Content Improves Your SERP|

Engagement and Why Your Facebook Page Isn’t Getting Any

IMAGE_Facebook Engagement Graph

Why aren’t your engagements stats better? Please don’t say it’s because you don’t understand engagement! If that were true, you’d have a heck of a time having any type of relationship with your customers and clients. You engage with them daily. Now you just need to translate these skills to social media. Engagement is gold […]

by: | Mar 11, 2017 | marketing, small business, Social Media, Technology|Comments Off on Engagement and Why Your Facebook Page Isn’t Getting Any|

Branding is More Important than Creativity

Image Car wrap marketing examples

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit the other day. Can you see how a business can get carried away with messaging and graphics? First, look at it for just a few seconds. […]

by: | Feb 25, 2017 | Blog, marketing, small business|Comments Off on Branding is More Important than Creativity|