Is Retail Brick and Mortar Doomed?

IMAGE_Retail Clothing Boutique

The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a small business thrive in this shift? Actually, small businesses are suited to do very well, thank you! Consider one of the […]

by: | Apr 14, 2017 | Blog, retail, sales, small business|Comments Off on Is Retail Brick and Mortar Doomed?|

How Fresh Content Improves Your SERP

IMAGE Quote "Google only loves you when everyone else loves you first." W. Piersall

Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why! Let’s break it down. While you might be putting a lot of effort into traditional marketing, you must also incorporate equal effort into online content posting, and […]

by: | Mar 31, 2017 | Blog, marketing, search, small business, Social Media, Technology|Comments Off on How Fresh Content Improves Your SERP|

Engagement and Why Your Facebook Page Isn’t Getting Any

IMAGE_Facebook Engagement Graph

Why aren’t your engagements stats better? Please don’t say it’s because you don’t understand engagement! If that were true, you’d have a heck of a time having any type of relationship with your customers and clients. You engage with them daily. Now you just need to translate these skills to social media. Engagement is gold […]

by: | Mar 11, 2017 | marketing, small business, Social Media, Technology|Comments Off on Engagement and Why Your Facebook Page Isn’t Getting Any|

Branding is More Important than Creativity

Image Car wrap marketing examples

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit the other day. Can you see how a business can get carried away with messaging and graphics? First, look at it for just a few seconds. […]

by: | Feb 25, 2017 | Blog, marketing, small business|Comments Off on Branding is More Important than Creativity|

3 Small Business Social Media Best Practices

Social Media Small Business Sucess quote

It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request a review when I mention I was pleased with service or product. Why? Because those owners have not trained staff to do so and they […]

by: | Feb 19, 2017 | Blog, Email Marketing, leadership, management, marketing, retail, sales, small business, Social Media|Comments Off on 3 Small Business Social Media Best Practices|

Social Media: The Infinite and Overwhelming Possibilities

Image quote by Alice Roosevelt Longworth Fill what's empty. Empty what's full. Scratch where it itches.

Raise your hand if you think you understand Social Media Marketing. I would venture most of you took a pause to consider the following in regard to your use of Social Media. For business or for personal use? To what extent? Which platforms? In respect to advertising? Define understand… In other words, it’s tough to address […]