IMAGE_Facebook Engagement Graph

Engagement and Why Your Facebook Page Isn’t Getting Any

Why aren’t your engagements stats better? Please don’t say it’s because you don’t understand engagement! If that were true, you’d have a heck of a time having any type of […]

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Branding is More Important than Creativity

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit […]

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3 Small Business Social Media Best Practices

It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request […]

Image quote by Alice Roosevelt Longworth Fill what's empty. Empty what's full. Scratch where it itches.

Social Media: The Infinite and Overwhelming Possibilities

Raise your hand if you think you understand Social Media Marketing. I would venture most of you took a pause to consider the following in regard to your use of Social […]

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Millennials: Senior Does Not Mean Stupid

I serve primarily senior aged clients. One can’t ignore that computer aptitude is desirable, but it is not a requirement for successful entrepreneurial ability. I enjoyed Tech columnist #DavidPogue TED […]

Hashtags for Social Media

The Difference Hashtags Make and How

So, you’ve got your social media accounts, but are you utilizing hashtags ###? Keywords are step 1 in search, but hashtags bump them up in social media search. Example: A small […]

Google Reviews Screenshot

If You Don’t Ask, You Don’t Get Reviews

Reviews: Ask your customers and fans to help you grow your small business or non-profit. Yes, you have to ask. When customers or clients are happy with your business, they are happy to share that […]