Out of sight, out of mind?
How many of your customers really know your exact business name? Your website address? Do you really think they keep your phone number handy?
Quick, what’s the business name of your Dry Cleaner? The privately owned car wash you use weekly? How about the little neighborhood liquor store? Aha! You probably didn’t know at least one of them. To you, they are “the dry cleaner,” “the car wash,” “the liquor store.” Starting to get the point?
Stay front of mind with your customers and your business name will more likely come to mind.
Unless you are upset rotary phones no longer exist, why wouldn’t you embrace the small business person’s best friends? Facebook, Twitter, LinkedIn, YouTube, Pinterest, … all waiting to be used for FREE.
Yes, it takes effort and time. Doesn’t it also take time to create Traditional Marketing media? And with traditional print marketing, once they use your ad, it’s tossed, gone. A one time use item, now in the trash or recycling bin.
Social Media is alive and living moment to moment. Treat your customers on Social Media like you treat them when they visit your business. You chat a little, share a story or two, catch up on their needs, ask about their kids or business, and so on. That’s all Social Media is… And about 20% of the time, they have no problem with you strutting your stuff and bragging a little about your business.