We returned from a volunteer event making sandwiches for the homeless the other day, and I thought about how networking with other volunteers is similar to the motivation to use Social Media.
Volunteers and a group of Boy Scouts and parents of the same community made over 300 sandwiches in less than an hour. Because everyone was very busy making sandwiches, we talked in short spurts between the coordinators’ instructions. It’s a stretch, but the chatter and the content felt like Twitter. People met new people, got re-connected to others, and learned about each others’ businesses through casual, short bites of conversation.
So, this is why Social Media works!
People have less time to stop and chat as in past generations, but they still seek meaningful connections at every opportunity. So we seek human connection despite severe time constraints, and now we do it via Social Media.
One hundred forty characters is enough to say something meaningful. Many metropolitan working people rely on a computer screen and a coffee break for their dose of human connection. Use this in your small business marketing strategies. People want to connect with you.
It’s about putting a piece of ourselves out there whenever we can.