Mission: Enhance the uniquely remarkable aspects of your small business. We help you market the essence of what you do with the most relevant tools for your business.
“Not sure whether “Bravery” and “Cut through the chase” are professional skills, but whenever they make it to the game of self-promotion, you’d have my endorsement on those as well. ;)” –A.J.C.
Hania began her consultancy as Whitfield Consulting in 2010 following her final role in corporate as Director of Franchisee Communications and Affinity Marketing. When the consultancy began to grow, she changed the name to the more clearly defined “SMB Smart Marketing, LLC” (SMB is the common acronym for small to medium business, or just small business).
Hania’s skill set lies in being a small business generalist. A veteran of all facets of specialty and franchise retail businesses: high-end customer service, management, and merchandising. Her resume includes larger companies like Neiman Marcus and Marshalls, and niche retailers (both independent and franchised).
In the last decade, Hania has watched the rise and fall of Social Media platforms and their growth into the legitimate marketing avenue for small business owners it is today. The key to her success is directing small business owners to the right platforms and usage for their particular niche and culture.
In addition to social media, the integration of email marketing to stay connected to and cultivate current customers and clients led Hania to develop a business partner relationship with Constant Contact. Recently, she was hand-picked to become an Authorized Local Expert for Constant Contact and speaks to local small business and non-profits on a variety of topics at no charge.
A B.A. in psychology enhances Hania’s marketing instincts together with her extensive and comprehensive retail experience and customer service training. As a boomer, she knows the struggles small business owners sometimes have with technology, especially in respect to social media marketing. Hania keeps up to date with the latest in online marketing trends and technology and focuses the consultancy on helping small business owners not only setup and enhance their online presence and usage, but also how to understand the WHY of successful social media.
Born in Louisiana and raised in Tampa, Florida where her father chose to retire from the Air Force, Hania has also lived in Colorado and New York, lastly moving to Atlanta in 1984 where she continues to reside with her husband, son, and pet terrier in Roswell, a north Metro Atlanta suburb. During downtime, when Hania is not reading about business and marketing, she enjoys the outdoors, movies, reading, TV, and music.
She is thankful for the internet and all the opportunities online technology has provided her in providing clients from all over the U.S.A.
Social Media Marketing Adviser for the Atlanta Area Council Boy Scouts of America
East Cobb Civic Association
East Cobb Kiwanis Club
Giving back is not just a call to duty for SMB Smart Marketing. Hania enjoys serving in the community which also provides a unique way of staying in touch with the needs of other small business and non-profits.
“Hania has proven to be a real asset for the Friends of Mabry Park. She really opened up my eyes as well as those of the other Executive Board members to the value of Social Marketing in our ever-changing modern world. Her work in social media on behalf of our cause has significantly increased the local community’s awareness of our organization. I have no doubt that she would bring expertise and wisdom in Social Marketing, not to mention unbridled enthusiasm to any organization or person savvy enough to utilize her talents.” Lee Berg, Software Engineer at AmeriSave Mortgage Corporation and Former President of Friends of Mabry Park, Inc.
“Hania has been kind enough to volunteer her expertise to the Boy Scouts working with us on strategic planning, website design, and social media. She truly is an expert in the marketing and communications fields. She listens thoughtfully, discerns priorities carefully and then expertly applies the right strategies to surpass expectations and goals. She is a natural coach, having a way about her that helps you easily understand the complicated world of social media and how to best utilize it to drive results. Hania exudes a passion for life and her work and she is a pleasure to work with!” Jenna Knight, Director of Marketing and Communications at Atlanta Area Council, Boy Scouts of America
Hania is working on her first book for small business marketing – TBA
Nationwide Consultant, Coach, Speaker, and Blogger for Small Business Marketing since 2010, based in Metro Atlanta, GA
SMB Smart Marketing, LLC
Marketing Exclusively for Small Business Owners across the USA since 2010
Metro Atlanta, GA USA 404-295-7755