Mission: Enhance the uniquely remarkable aspects of your small business. We help you market the essence of what you do with the most relevant tools for your business.
“Not sure whether “Bravery” and “Cut through the chase” are professional skills, but whenever they make it to the game of self-promotion, you’d have my endorsement on those as well. ;)” –A.J.C.
SMB Smart Marketing, LLC began as Whitfield Consulting in 2010 after a corporate layoff involving dozens of employees during the economic downturn.
Best known for troubleshooting, training, and coaching skills in marketing, operations, and daily management, Hania’s corporate position as Director of Franchise Communications and Affinity Marketing was significant to her eventual consultancy as Social Media was leaping from its infancy into a full blown legitimate marketing avenue for small business owners. The key was directing small business owners to the right platforms for their particular niche and culture.
In addition to social media, the integration of email marketing to stay connected to and cultivate current customers and clients led Hania to develop a business partner relationship with Constant Contact. Recently, she was hand-picked to become an Authorized Local Expert for Constant Contact and speaks to local small business and non-profits on a variety of topics at no charge.
Enhancing Hania’s marketing instincts is her B.A. in psychology, extensive and comprehensive retail experience, and customer service training. As a boomer, she saw the ups and downs of technology for small businesses, especially in regard to social media marketing. Hania keeps up to date with the latest in online marketing trends and technology. Her consultancy focuses on helping small business owners not only setup and enhance their online presence, but also understand the WHY of successful social media.
Hania’s skill set lies in being a small business generalist. A veteran of all facets of specialty and franchise retail businesses: high-end customer service, management, and merchandising. Her resume includes larger companies like Neiman Marcus and Marshalls, and niche retailers (both independent and franchised).
Born in Louisiana, raised in Tampa, Florida where her father chose to retire from the Air Force, Hania has also lived in Colorado and New York, lastly moving to Atlanta in 1984 where she continues to reside with her husband, son, and pet terrier in Roswell, a north Metro Atlanta suburb. During downtime, when Hania is not reading about business and marketing, she enjoys the outdoors, movies, reading, TV, and music.
She is thankful for the internet and all the opportunities it has provided her in her business as her clients can work with her from all over the U.S.A.
Social Media Marketing Adviser for the Atlanta Area Council Boy Scouts of America
Executive Board Member, Marketing, for Friends of Mabry Park, Inc.
Loch Highland Subdivision HOA committee member
East Cobb Civic Association
Giving back is not just a call to duty for SMB Smart Marketing. Hania enjoys serving in the community which also provides a unique way of staying in touch with the needs of other small business and non-profits.
“Hania has proven to be a real asset for the Friends of Mabry Park. She really opened up my eyes as well as those of the other Executive Board members to the value of Social Marketing in our ever-changing modern world. Her work in social media on behalf of our cause has significantly increased the local community’s awareness of our organization. I have no doubt that she would bring expertise and wisdom in Social Marketing, not to mention unbridled enthusiasm to any organization or person savvy enough to utilize her talents.” Lee Berg, Software Engineer at AmeriSave Mortgage Corporation and Former President of Friends of Mabry Park, Inc.
“Hania has been kind enough to volunteer her expertise to the Boy Scouts working with us on strategic planning, website design, and social media. She truly is an expert in the marketing and communications fields. She listens thoughtfully, discerns priorities carefully and then expertly applies the right strategies to surpass expectations and goals. She is a natural coach, having a way about her that helps you easily understand the complicated world of social media and how to best utilize it to drive results. Hania exudes a passion for life and her work and she is a pleasure to work with!” Jenna Knight, Director of Marketing and Communications at Atlanta Area Council, Boy Scouts of America
Hania is working on her first book for small business marketing – TBA
Nationwide Consultant, Coach, Speaker, and Blogger for Small Business Marketing since 2010, based in Metro Atlanta, GA
SMB Smart Marketing, LLC
Marketing Exclusively for Small Business Owners since 2010
Metro Atlanta, GA USA 404-295-7755