“OMG – I’m having coffee with my BFF!”
Those are not the tweets of Professionals and many don’t realize that professionals are using Twitter for mass media with great results.
Yes, there are a lot of people tweeting their everyday lives on Twitter, but professionals who use twitter recognize Twitter’s power of immediate communication and feedback for building their brand.
Now it’s your turn.
Think of the definition of marketing:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)” American Marketing Association (@marketing_power)
Hello! That’s Twitter! … it’s even spilling over into political purpose. Think Egypt and the Middle East. Twitter is now the seriously accepted medium for communication for and with the public at large.
Get Started NOW!
- Create a twitter account and describe yourself in 160 characters (including spaces) or less for your profile.
- Enter keywords related to your business in the search box and follow some like minded tweeters.
- In 140 characters or less, tweet thoughts that would help others in your business – don’t spam others with promo tweets of your business or product.
- Click the “share” button on articles helpful to those in your business. Easy! You’ll be linked to twitter with a tweet created for you with a shortened article URL.
- If you do / don’t like something happening in your biz – tweet it!
- If you find a quote or photo that’s motivational – tweet it!
- When you are followed back or RT’d (retweeted), reply with a sincere thank you or at the very least, retweet (RT) one of their tweets..
- Tweet everyday – but set a time limit of say, 15 minutes – share at least one helpful article or your own tip for the day.
- Monitor keywords and your company name so you can catch comments about you and immediately respond to that tweeter publicly with a reply – known as a mention.
That’s a beginning for social media… go to http://business.twitter.com/twitter101/ for some more.
If you still think Twitter is a joke, maybe you were one of those who not too many years ago thought you didn’t need a website. But, before you start, make sure it is a good fit. Learn about Twitter, LinkedIn, Facebook, Foursquare to start and learn which fits your business needs best.
Don’t be left in the dust!
“If you want more, you have to require more from yourself.”
~ Dr. Phil McGraw @DrPhil