20 Social Media Resolutions for Small Business & Non-Profit

Still struggling with how to develop a larger fan base and bigger presence in your Social Media?

In my efforts to help those of you who have not yet to made your list of resolutions for 2012, I am humbly (ahem!) providing some resolutions to increase your fan base to raise your Social Media insights and Klout!

Now raise your right hand and say:

Right Hand with Share Icon
Please share this post!

“As a Small Business or Non-Profit Organization Social Media participant on Facebook, Twitter, LinkedIn, YouTube, Four Square, Quora, Focus, etc…

“I resolve that on Facebook, I will:

  1. Create a company page and customize the username.
  2. Read followers posts on the News Feed and actually comment on some of their discussion threads at least once a day.
  3. Learn about the changes on Facebook by visiting their FAQ page and following their page https://www.facebook.com/facebook.
  4. Become a fan (Like) the pages of those who have liked my page (be a little discriminating as “one is who one associates with” as grandma used to say)
  5. Track my insights weekly.

“I resolve that on LinkedIn, I will:

  1. Learn how to utilize LinkedIn, complete my profile and create a customized link. http://learn.linkedin.com/
  2. Create a company page and follow other company pages to see what my competition is doing.
  3. Join at least 5 groups in my industry and pick at least one to participate in regularly.
  4. Make at least one new connection a week and comment on updates.
  5. Write 1 sincere recommendation a month for a colleague or friend based on my experiences with him/her – and ask to be recommended to help complete your profile.

“I resolve that on YouTube, I will:

  1. Create a YouTube account and subscribe to like industry accounts to learn what my competition is doing.
  2. Get a video capable phone or small video camera that you keep with you to spontaneously capture sharable incidents or impromptu customer testimonials.
  3. Learn how to upload and edit the videos http://www.youtube.com/editor
  4. Practice making videos.
  5. Have some fun with your product or service to attract views.
    Quick, Get that dog some Alpo!

“I resolve that on Twitter, I will:

  1. Edit my bio to reflect why I’m on Twitter and why you should follow me.
  2. Not use an auto-reply to thank someone for following me.
  3. Use the 80/20 rule. 80% engagement, 20% promotional.
  4. Describe the links IĀ  share so that I won’t waste my followers’ time.
  5. Sign up with Klout.com to help gauge how effective I am with my social media efforts.

AND

“I resolve that to get better on ALL my Social Media accounts, I will:

  1. Buy a GOOD book on Social Media Marketing! Read and reread those books on your phone or device as much as possible –Ā  like while you are waiting in line at the bank.Ā  Suggested: Anything by Chris Brogan or Dave Kerpen, YouTube for Dummies by Doug Sahlin, Enchantment by Guy Kawasaki and many more…
  2. Browse my customers/members social media accounts to learn their interests and post in-kind to show my interest in their activity as well.
  3. Stop being a narcissist on my Social Media.
  4. Ask for feedback from my customers on what they want to see from my business or organization on Social Media.
  5. Learn how to use a Free management tool: HootSuite, TweetDeck, PingFM and sign up with Klout.com to help gauge how effective I am with my social media efforts.”

Good Luck and ask your social media questions on my Twitter account https://twitter.com/#!/bizcommunicator or for longer discussions, on my Facebook page https://www.facebook.com/WhitfieldConsulting

Happy Posting and wishes for a wonderful and prosperous 2012!


14 thoughts on “20 Social Media Resolutions for Small Business & Non-Profit

  1. This is a fantastic list of actionable items! Thanks for sharing. This is great for those who are new to it all but it’s also a a great checklist for those who have been around a while as a reminder (sometimes we forget the basics).

    Wishing you a virtually successful new year!
    Holly

  2. This is a fantastic list of actionable items! Thanks for sharing. This is great for those who are new to it all but it’s also a a great checklist for those who have been around a while as a reminder (sometimes we forget the basics).

    Wishing you a virtually successful new year!
    Holly

  3. Yes, great check list. The problem is so many small/family businesses don’t have the time, or won’t take the time to dive into using some of these wonderful social media platforms. Probably people like you are what they need to get it done, right? šŸ™‚

    BTW I like your 80/20 rule on Twitter. That’s a good, easy benchmark to remember.

    1. Glad I could help with the 80/20.
      And you’re right about many small businesses. They’ll take the time to create traditional marketing, but don’t think it’s necessary to invest that kind of time in their Social Media. It’s not so much about quantity of posts as it is quality to generate engagement.

      Social Media has been a huge learning curve for all of us – including those of us who do it for a living. We just happen to be ahead of most of you šŸ™‚

      Thanks for the comment! And I welcome suggestions for content…

  4. Yes, great check list. The problem is so many small/family businesses don’t have the time, or won’t take the time to dive into using some of these wonderful social media platforms. Probably people like you are what they need to get it done, right? šŸ™‚

    BTW I like your 80/20 rule on Twitter. That’s a good, easy benchmark to remember.

    1. Glad I could help with the 80/20.
      And you’re right about many small businesses. They’ll take the time to create traditional marketing, but don’t think it’s necessary to invest that kind of time in their Social Media. It’s not so much about quantity of posts as it is quality to generate engagement.

      Social Media has been a huge learning curve for all of us – including those of us who do it for a living. We just happen to be ahead of most of you šŸ™‚

      Thanks for the comment! And I welcome suggestions for content…

  5. Wow! I thought I was doing good with my social media efforts! After reading this, I now know that I have just scratched the surface! We have a lot to do at CJCandy Co to catch up! Thanks, Hania, for all the tips!

  6. Wow! I thought I was doing good with my social media efforts! After reading this, I now know that I have just scratched the surface! We have a lot to do at CJCandy Co to catch up! Thanks, Hania, for all the tips!

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